Going Global Starts with an English Website
Globalization is reshaping the way we do business. It brings tremendous opportunities, both for individuals and for the B2B sector. However, to fully capitalize on these opportunities, companies must be visible in more than just their native language. Today, English is the world’s dominant language – and that leaves businesses with little choice but to adapt. Translating and localizing your website into English has become a critical step for any company looking to succeed in the global market.
In this article, you’ll learn:
Why English is the language of choice
How English proficiency varies across Europe
The state of English skills in Slovakia
The key benefits of translating your company website into English
Are you looking to grow your brand internationally? Planning to expand your operations abroad? Working with foreign clients or suppliers and want to build stronger connections? Here’s our advice: localize your website into English.
Why English?
English remains the most widely spoken language in the world. Nearly 400 million people speak it as a first language. Another 750 million use it as a second language. And nearly 700 million speak English as a foreign language. With a global population of approximately 7.8 billion, that means about one in four people can communicate in English. For your business, this translates to an incredible opportunity: one in four potential customers, partners, or employees can understand your message.
English Proficiency Across Europe
Translating your website into English doesn’t only help you connect with audiences in the UK or the United States. Across Europe, English proficiency is impressively high — though it varies by country.
In Sweden, over 80% of the population speaks English fluently.
In Germany, more than 56% of people can communicate in English.
Hungary, on the other hand, lags behind, with only about 20% English proficiency.
Overall, English knowledge across Europe ranges between 40% and 60%, giving businesses a strong base of potential customers and partners.
What You Gain by Translating Your Website
Translating your company website into English sends a powerful signal: you are open for business internationally. Localization allows potential customers, suppliers, and partners from around the world to find you, learn about you, and engage with your brand. You might be surprised by how many new opportunities emerge – opportunities that would otherwise be invisible without a properly localized online presence.
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Is There Any Concern?
In short: No.
Translating your website into English brings only advantages. By taking this step, you can:
Boost your brand’s visibility
Increase your chances of attracting new business partners
Expand your hiring pool when entering new markets
Build awareness well before officially expanding abroad
In fact, having an English version of your website can even draw the interest of seasoned executives – well ahead of any public announcements about your international growth plans.